Did you start your very own YouTube channel because you found out that it’s a lucrative method of telling the world about your offerings? That’s great! But as soon as you’ve started making your first video and posted it on the social media video streaming website, you land up having double digit view counts and zero subscribers.
In comparison, big time YouTubers make tens of thousands of views per video per day. Additionally, famous YouTubers acquire hundreds of subscribers on a daily basis. So now you’re probably wondering, what’s their secret? How can they be so successful at what they do? If you’re wondering how to gain more popularity on YouTube, then you’ve come to the right place.
What’s so Great About Video Marketing?
Reports claim that showing a video to a target audience offers a greater chance of client retention than giving potential customers a block of text. It’s a similar thought to giving out pamphlets with a severe lack of pictures and a whole bunch of text to people. If you’re wondering about the result of such a marketing tactic, then you might just see your pamphlets thrown into the garbage before people even get the chance to read the material.
The point here is that more people like to turn to visual content as opposed to just reading several paragraphs of continuous text. When you publish a video to YouTube, you’re doing yourself or a favor by letting the form of media stay inside potential customers’ heads for a longer period of time.
Create a YouTube Marketing Plan
Just like with any other type of marketing, taking advantage of YouTube’s lucrative way of getting the word out about yourself or your business requires a strategy. Here are some helpful hints to assist in building your YouTube video marketing strategy.
- Do Your Research
Making and publishing a video can’t be difficult, right? After all, you’re just going to stand or sit in front of a camera while you’re telling the world about your products and services. The above notion is the common thought for several beginners who’re completely new to the idea of YouTube marketing. In the end, they’ll continue publishing videos and getting unsatisfactory results.
So don’t jump the gun when you want to start marketing your business or yourself in this popular media streaming website. Check the competition. Research on what works and what doesn’t. Lastly, make sure that you’re publishing quality content that your viewers can remember.
- Quality Over Quantity
As mentioned in the previous section, always make quality content rather than publishing a hundred videos in a month you’re only going to talk about gibberish. Always remember that your viewers want information. Capturing their interest becomes a top priority whenever you’re creating your videos.
- Allot Time
Successful YouTube marketing methods require regular new content to be published on your channel. Think of it as your own TV show that’s showing new episodes at regular intervals. In doing so, you can give your viewers something to look forward to and give them a good reason to subscribe to your channel.